You have a business idea and you want your business idea to turn into a brand. You know building a brand isn’t an easy task. It takes dedication, hard work, and most importantly time. However, you have to start somewhere right? Well, while the process is arduous there are some steps you can take to start impressing your customers and imprint your identity.
There are many ways to build a brand but there are some basic traits you should be asking your web design and development company to implement first. What are those? Well, the following are the basic traits you should implement first when developing a website for your brand.
Implementation of The Right Theme
So a brand should have a personality. This way your brand can strike a chord with your intended audience. You do this by implementing a theme to your website that will be well received by your target audience. For example, if you have a young target audience then implementing a theme with vibrant and youthful colors will endear you to your targeted demographic.
Choosing the right theme is vital. This will dictate the brand decisions your website will take going forward. This is why you need to have a clear idea about what you exactly need the theme to be. Then you need to clearly make the web development company understand your needs. Make sure you communicate it perfectly otherwise your vision will falter and won’t come to fruition.
Right Color Selection
Humans are visual creatures. Different colors invoke different emotions within us. This is why choosing the right color for your website is vital. The colors you choose should be correlated with the emotions you are trying to invoke in your brand. This will give your brand a deeper connection on a subconscious level with your targeted demographic.
Consistency Is Vital
We are creatures of habit; hence we love consistency. Your audience is no different. You need to be consistent with your web design and development through and through. Using the same color combination on all the pages is a good way to establish consistency. Also using the same content format like using the same fonts is a way to establish consistency.
The headline and main body can be different but not so much that it alienates and stops portraying your brand identity. Your consistency is what portrays your brand identity make sure you are consistent for your audience to catch that.
Hammering Your Logo
The logo is the face of your brand. This is the face of your company. People should get acquainted with it and see it as much as possible. This is a technique called hammering. The more a person is exposed to your logo the more chance of recognizing. Ideally, you should be able to display your logo on every page.
Showcasing it as much as you can, should
definitely be a priority for you. The ideal logo placement would on the top
left corner of the website as human eyes are naturally trained to follow that
line of direction. If you are a new brand trying to make a footing in a sector
I would suggest you go with that placement rather than experimenting.
Finding Your Brand’s Voice
Your brand should have a voice. There should be a certain way your brand communicates. When designing and developing the brand website you should make sure you know your demographic well and know what tone to use with them. Your content is your voice always remember that.
If you are a B2B brand, then you need to have a formal tone for example. However, one thing that needs to be consistent in all types of communication is your friendliness. That will make your audience more comfortable and receptive towards your brand.
Showcase Your Value & Stand Out from The Crowd
The brand’s value is what trust is built upon. Make sure your values stand out from the rest of the content within the website. Also, if the visitors to your site see the values upon entering the site then they will have a clear idea about the brand image. This is a good way to build trust. On top of this, you also need to be unique in your ideas.
When you are developing the design for your brand make sure that it is unique. We, humans, love discovering new things. This means that if you can design and develop a site that is unique to the sector then your brand has a better chance to be established.
Choose The Right Web Design and Development Company
So there you go, these are the basic traits you should focus on first to build your brand. When choosing a web design and development company you should make sure that they are on board and understand your vision for the project. This is vital otherwise all your hard work will be in vain. Ensuring the right development company is your biggest priority and should not be overlooked.